Zarin T.

Copywriting VS Content Writing –
it sounds the same; right?

Copywriting vs Content writing sounds the same. Right? But no, they are differently different but close enough and complementary skill sets. It is not completely the same – but similar to strawberry and litchi. Here is a track down for those who are confused about copywriting and content writing or maybe trying to start a career as a content writer or copywriter.

Differences
The difference between these two is significant. The basic difference is copywriting is the short form of writing for the product, and content writing is the long-form of writing for the product.

Effectiveness can usually be measured in the short term process for copywriting but content writing usually contributes to a long term strategy. For brands – content writing aligns with strategic business and marketing goals to attract an audience.

Also, content writing is mostly and mainly focused on SEO than copywriting. A copywriter knows about SEO for having a good idea about it. But content writers are SEO experts and have advanced knowledge about it.

Motive
The important and greatest distinction between copywriting and content writing is its motive. Copywriting – is selling products for a brand or a company. Copywriting is the art of selling people to an idea or ideology.

The main thing of copywriting is the creation of copy for advertising and marketing. Their goal is to increase brand awareness by giving short and catchy messages and evolving more engaging. Their texts are published mostly on social media, but they can write attractive copies on magazines, radio scripts.

Content writing – is educating or informing the audience about the product while delivering valuable content. It is the art of creating content. Content writing needs to have a clear reason behind it; it needs to represent the brand’s image. The best content writing is determined by the quality of the editorial. It includes blog posts, emails or other savvy materials to entertain or educate people.


Career
Copywriters write copy. And a copywriter is a professional whose job is dedicated to providing the copy. They are much versatile and can help to create a strong online presence. A copywriter writes marketing copies in general.

Other hand, content writers write content. They don’t need to be professional but someone who produces content. Content writers create articles, blog posts, and even eBooks. Anyone can write about any topic including professionals, executives, marketers, bloggers, software engineers, CEOs, etc. Definitely who are professional on it, will understand the craft of writing more than any non-professional.

So basically copywriters write marketing copy and content writers write based on any topic and anyone.


Variety of Writing
As we know, copywriters write marketing copy and content writers write content. So now you are questioning – what kinds of marketing material and content? Let’s learn:


Content Writing

• E-books
• Books
• Print magazines
• Social media posts
• Email newsletters
• Television

Copywriting

• Marketing copywriting
• Web page content
• Brand copywriting
• SEO content
• Ads, online and off
• Email campaigns
• Television or radio commercial scripts
• Video scripts
• Catalogs
• Billboards
• Brochures
• Sales letters
• Sales copy
• Social media
  
  

What to Keep in Mind?
Remember, both of them: copywriting and content writing represent the art of writing. If you’re a marketing manager, you need to make sure you have writers and content producers. A copy of copywriting is focused on selling the idea. Content writing aims to educate the audience, customer. Copywriting was mostly used in agencies before. But both of them can create SEO content whereas content writers are mostly experts on SEO. So, try to combine them to get the best result.